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Bots account for 42% of total website traffic, with 65% of those bots being of malicious intent. As the demand for stealing website data increases, the e-commerce industry is severely impacted by high-risk bot traffic. Although some bots can be beneficial to businesses, web scraping bots are used for competitive intelligence, espionage, inventory hoarding, and creating fraudulent websites, which negatively affects businesses' profits and customer experiences.

In January 2024, Leonardo.ai surpassed Midjourney to become the number one AI image generation product. In February, Midjourney experienced a decline in traffic. Leonardo.ai demonstrated stronger performance, while Midjourney faced pressure in maintaining traffic. Midjourney has issues with its image generation model and user retention, and its usage costs are relatively high. Leonardo.ai excels in user engagement and session duration, with a steady increase in unique visitors.

["Publishers are increasingly dissatisfied with algorithm-driven internet platforms, leading to a decrease in user visits to their websites.", "Search and social platforms have adopted an adversarial stance towards publishers, and generative AI technologies may cause irreversible damage.", "Publishers should focus on generating valuable content to attract loyal audiences, rather than relying on search and social platforms.", "The monopoly of tech platforms like Google has contributed to the decline in publisher traffic, and publishers should consider leveraging their own generative AI tools and first-party data."]

OpenAI's ChatGPT experienced a decline in website traffic for three consecutive months in August 2023. The downward trend in traffic may be stabilizing. The start of the new school year is expected to positively impact the website traffic and usage of ChatGPT. Global traffic to the ChatGPT website declined by 3.2% in August, while the number of global unique visitors to ChatGPT's website saw a slight increase.